"This is the best resource I've read on Case development..."
-Judy Savage CFRE
President, Lionsgate Hospital Foundation
"A master class in Case writing: Febe Voth has written not another how-to book,
but rather [a book that] goes deeper into why the Case for Support
is so vital to effective fundraising."
-Ray Marshall CFRE
CEO & Founder, MCR Strategic Fundraising
"Febe distils writing a Case for Support down to the basics
and then builds it back up to the brilliant."
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The Case for Support is the fundraiser's most important document.
As a lawyer presents a thought-through, strategic case to a judge and jury, a fundraiser makes a case for the cause to their donors.
This guide takes the reader by the hand and leads them into the fascinating realm of the Case for Support. It examines what a Case is and who needs one. It looks at the process of making the document and offers advice on messaging, storytelling, and writing. It is for Case writers and for those who use the Case as a tool in their profession.
The Case for Your Cause contains a career’s-worth of experience and learning. It guides the reader to a Case for Support that hits all the right notes.
Febe has spent more than 20 years working in the realm of the Case for Support. Her work has helped advance funding goals of up to $100 million. She has a Master of Arts in Applied Communications, for which her thesis was on the Case for Support— the first master’s thesis on this topic to be written in Canada. Through Humber School for Writers, Febe studied storytelling under the tutelage of Canadian novelist Sandra Birdsell and has served on the AFP (Association of Fundraising Professionals) Board of Directors for the Greater Vancouver Chapter.